ABOUT US - STAFF PROFILES


Nathanael Columbus

Nathanael began his career as Operations Manager in retail merchandising for major events in Australia’s , Victoria F1 and Special Events Store , located in Melbourne ‘s Elizabeth Street,. Following the Grand Prix and event business Nathanael opened The Ferrari Café and Merchandise Shop in Richmond which attracted celebrities like Ron Walker, Neil Crompton, Sam Newman and a number of well known V8 Super car drivers. Both of these ventures allowed Nathanael to build a large network enabling him to introduce another facet of his business. This very successful venture entailed dealing with corporate and promotional merchandise for local marketing companies, automotive workshops, finance companies and a motor racing team.

Shortly after this, Nathanael discovered he could sell and market any product, but noticed that he got a lot of satisfaction from helping people. He also confidently believed that he could fulfil his life long sales dream through the Real Estate Industry. Studying the controversial Jenman system gave him great insight into the Real Estate Industry. While completing his real estate studies, Nathanael answered an advertisement in the paper for telemarketing salespeople to market products to the Real Estate Industry. Within 24 hours of applying for this position he was working for the Dataspec Corporation as a telemarketer promoting one of Dataspec’s well known products the Dataspec List Manager, a reverse directory used for marketing and promotion. In his first month with Dataspec Nathanael broke the company record, achieving the highest sales of Dataspec List Manager in one month. After 12 months at Dataspec Nathanael had the opportunity to take over the product nationally and became the sole marketer of the renamed List Manager. After selling this product for some time he realised that Real Estate Agents required additional support.

Nathanael then created Columbus Solutions in November 2002 promoting the sale of List Manager program. The next step was introducing installation and on-site training for agents enabling then to utilise List Manager to it’s maximum to achieve outstanding results when prospecting for new business.

In 2004,a year after setting up Columbus Solutions, Nathanael was approached by Notebooks R Us and a relationship was formed to promote their business and products jointly to his clients. Since then Nathanael has formed alliances with several other companies which now work with Columbus Solutions as recommended businesses.

More recently Nathanael has improved List Manager further and headed up telemarketing campaigns within Real Estate offices and investments companies. Using his own product Nathanael has been able to achieve consistent new business leads. His expertise in real estate marketing has now become highly sought after and he is consistently approached to telemarket for many companies.

Nathanael now feels he is setting a benchmark within companies for their staff to be able to reach the outstanding results and increase their client base.


Yianni Columbus

Yianni’s achievements began in 1997 when he studied architectural drafting in Adelaide. He has always had a flair for style, colour and design and frequently produced personal artworks that surprised and excited the people that were the recipients of his talented productions.

In 1998 Yianni was employed by his brother Nathanael in Melbourne to work for the Victorian F1 & Special Events store, which Nathanael had set up and operated since 1996. Also during this period it was evident that Yianni had a true passion that he pursued, which was architectural model making. Whilst Yianni worked for the F1 Shop he used any spare moment to sketch homes and build models of buildings for his portfolio to land steady work as an architectural model maker.

In 2000 Yianni became involved in the Ferrari café as part owner /operator with Nathanael and during this period Yianni built up a network which included architects to whom he sub- contracted himself out for various projects. He also mixed with the celebrity world of Racing Car Drivers and fast cars, noting the importance that merchandising played in this field.

Unfortunately the architectural demand at this time was conflicting with his café business so he scaled down the architectural side of his work to concentrate on the café business. In 2002, after Ferrari decided to reclaim their café, Yianni and Nathanael left the café business and went their separate ways.

Yianni decided to go back to the Formula 1 and Event business as he knew it well and has worked there ever since. This knowledge of Event Merchandising has stood him in great stead and he is now in the midst of building the merchandising division of Columbus Solutions at a rapid rate.

Having the artistic, drafting and design background combined with the knowledge of quality customer service delivery, in event merchandising, gives Yianni a superior edge when dealing with niche merchandising markets and clients who want customised product.